marketingcasestudy.co.uk

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.marketingcasestudy.co.uk/

Character length : 29

Title

Marketing Casestudy > Home

Description

Marketing Casestudy

Keywords (meta keywords)

Marketing Casestudy,DotNetNuke,DNN

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Error! Not all URLs are SEO friendly on this website!

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

Missing doctype element

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Marketing Casestudy > Home

Character length : 26

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

sit5
dolor3
cras3
amet3
aliquam3
elit2
mollis2
donec2
nullam2
orci2
ullamcorper2
lacus2
scelerisque2
dui2
curabitur2
aenean2
lectus2
duis2
etiam2
tristique2
viverra2
velit2
vitae2
lorem2
sed2
eget2

Keyword matrix

word	title	descriptions	heading
sit
dolor
cras
amet
aliquam
elit

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

12.00

Flesch Reading Ease

20.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

8.50

Dale–Chall Readability

10.00

SMOG Index

12.00

Spache Readibility

5.00

Number of letters

749

Number of words

142

Number of sentences

Average words per sentences

Number of syllables

295

Syllables in words

287

Average syllables in words

2.08

Number of words in first three syllables

Percentage of word / syllables

30.28

Words not in Dale-Chall easy-word list

125

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.46 seconds have passed until the page started to load.

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.marketingcasestudy.co.uk/.. /default.css?cdv=38

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.marketingcasestudy.co.uk/Resources/Shared/Scripts/jquery/jquery.min.js?cdv=24
http://www.marketingcasestudy.co.uk/Resources/Shared/Scripts/jquery/jquery-ui.min.js?cdv=24
http://www.marketingcasestudy.co.uk/WebResource.axd?d=GwZAEa74v5NPLgtRqIeNAcg9b8hKR6Loyg3GrGkiXY5MwmDXz63rsGR4eWihaktZsqLuU-LA_Sw5lCPS0&t=635834027482466250
http://www.marketingcasestudy.co.uk/Telerik.Web.UI.WebResource.axd?_TSM_HiddenField_=ScriptManager_TSM&compress=1&_TSM_CombinedScripts_=%3b%3bSystem.Web.Extensions%2c+Version%3d4.0.0.0%2c+Culture%3dneutral%2c+PublicKeyToken%3d31bf3856ad364e35%3aen-US%3a50b12c66-1dd3-4ebf-87e6-55014086ad94%3aea597d4b%3ab25378d2
http://www.marketingcasestudy.co.uk/js/dnn.modalpopup.js?cdv=24
http://www.marketingcasestudy.co.uk/js/dnncore.js?cdv=24
http://www.marketingcasestudy.co.uk/Resources/Shared/scripts/initWidgets.js

File size of all javascript files combined

850.75KB

Javascript minifying

You can save 3.4KB (35% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.marketingcasestudy.co.uk/Portals/_default/default.css?cdv=24
http://www.marketingcasestudy.co.uk/Portals/_default/Containers/Minimalist-Slate-Styles/ImagePaneOnly.css?cdv=24
http://www.marketingcasestudy.co.uk/Portals/79/portal.css?cdv=24

File size of all css files combined

80.80KB

CSS minifying

You can save 5.6KB (35% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.marketingcasestudy.co.uk/.. /default.css?cdv=38 you can save 5KB (34% compression rate)
By minifying http://www.marketingcasestudy.co.uk/Portals/79/portal.css?cdv=38 you can save 516B (54% compression rate)
By minifying http://www.marketingcasestudy.co.uk/.. /ImagePaneOnly.css?cdv=38 you can save 144B (47% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

34.93KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.marketingcasestudy.co.uk/Portals/79/Marketing%20cs.png	Expiry time is not specified
http://www.marketingcasestudy.co.uk/Portals/79/Marketing%20cs1.jpg	Expiry time is not specified
http://www.marketingcasestudy.co.uk/.. /initWidgets.js	Expiry time is not specified
http://pagead2.googlesyndication.com/pagead/show_ads.js	60 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

29.66KB

Image optimisation

You can save 14.9KB (51% compression) by optimising the images below:

By lossless compressing the http://www.marketingcasestudy.co.uk/Portals/79/Marketing%20cs1.jpg you can save 8.8KB (46%) data.
By lossless compressing the http://www.marketingcasestudy.co.uk/Portals/79/Marketing%20cs.png you can save 6KB (64%) data.

Links

We found a total of 2 different links.
Internal links: 2

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
http://www.marketingcasestudy.co.uk/LinkClick.aspx?link=3105&tabid=3103&port...
http://www.marketingcasestudy.co.uk/LinkClick.aspx?link=3105&tabid=3103&port...

Website security

109.228.25.80

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of marketingcasestudy.co.uk

Marketing Casestudy > Home

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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